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Job Details

Shopper Marketing and Media Manager

Company name
Georgia-Pacific

Location
Atlanta, GA

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Georgia-Pacific Who is Georgia-Pacific?Watch to find out! Georgia-Pacific Consumer Business aims to further strengthen the Shopper Insights & Marketing team through the addition of experienced top talent to our eCommerce team, based in Atlanta, Ga. The Consumer Products Business within Georgia-Pacific focuses on building iconic American brands with consumers, shoppers and retail customers. Our brands include Dixie, Vanity Fair, Brawny, Sparkle, Angel Soft and Quilted Northern. We are seeking a Shopper Marketing and Media Manager to support our Amazon/eCommerce business. This role reports directly into the Senior Shopper Marketing Manager and will be an integral member of the Amazon / eCommerce team. Shopper Marketing is an essential part of our integrated marketing approach and our Brand Building capability, which reports into the Chief Marketing Officer. A Day In The Life Typically Includes: Responsibilities: The Shopper Marketing and Media Manager, will primarily be responsible for the cross-platform development, activation, measurement and optimization of all marketing investments including programs and experiments that focus on converting the eCommerce shopper into buyers of our categories and our brands. Secondarily, as a digital Shopper Marketing thought leader, this role will help advance our capabilities and thought leadership throughout the Georgia-Pacific organization and with other priority eCommerce retailers. Specific responsibilities include: * Identify and align on shopper insights in close collaboration with our shopper insights capabilities. This includes multicultural shoppers. * Determine strategies, positioning and plans to drive awareness, penetration and loyalty for the categories and our brands for Amazon/eCommerce working in partnership with internal media team, brand teams, and Amazon Media group. * Align plans, expectations and investments with the Georgia-Pacific brand-teams, eCommerce sales-team and Amazon. * Activate digital shopper marketing media and merchandising programs for Amazon Focus is typically on brand initiatives/launches, multi-brand scale events and participation in Amazon programs. Tactics typically include digital and social media, email marketing, eCommerce, ratings & reviews, and couponing. Enable excellence of execution, leveraging internal and agency capabilities. Analyze, report, and improve effectiveness and efficiencies (ROI) of investments. Develop and improve relationships with key stakeholders at Amazon. * Digital shopper capability thought leader: Continually identify knowledge gaps in constantly evolving eCommerce and digital shopper space, develop experimentation plans focused on highest value opportunities, and optimize and share knowledge back with customer and with Georgia-Pacific stakeholders. Knowledge Transfers across the organization (specifically Shopper Marketers), which are user-friendly and found to be valuable Competitive Landscape Understanding of where industry / capability is heading Jointly with eCommerce team lead, help share knowledge and build relationships with priority customers around Georgia-Pacific capabilities. What You Will Need: Basic Qualifications: * Bachelors degree or higher * At least 4 years of marketing experience on a consumer brand * Experience with digital media, social media, email marketing, search, data driven marketing (CRM), ratings & reviews, & ecommerce * Amazon: Vendor Central, AMG and AMS experience * Experience with promotions, coupons and advertising content development What Will Put You Ahead? Preferred Qualifications: * Masters Degree * Shopper Marketing experienceat a consumer packaged goods company, retailer or agency * Current or previous responsibility for the profitability of your business (i.e. P&L responsibility) Knowledge Skills Abilities: * Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations. * Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and company, ideally through P&L responsibilities. * Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility. * Develop relationships with retail customer, internal brand teams and capabilities to understand their value, contributions and profitably anticipate their needs. * Ability to seek and use best knowledge in the areas of consumer and shopper insights, customer understanding, categories and brands, brand building, sales and finance. * Track record of envisioning what can be, develop sound strategies and plans, challenge the status quo and be a change- agent. * Act with humility and respect. * Possesses strong written and verbal communication and presentation skills Why Work For GP? * A culture that places top priority on integrity and compliance * Opportunity for career growth at one of the largest, financially stable companies in the world * Encouragement to challenge the status quo and share knowledge * Responsibilities and rewards based on contributions * Continued company growth due to reinvesting 90% of our earnings * Competitive pay and benefits that help you manage your personal and financial wellness Want to learn more about Georgia-Pacific? Were part of your everyday life. From the walls of your home to the Dixie plates on your table, the boxes at your local grocery store or the Quilted Northern in your bathroom, theres a good chance a Georgia-Pacific product is nearby. We need people like you: People who can help us make lifes simple necessities better. Georgia-Pacific and its subsidiaries are among the worlds leading manufacturers and marketers of tissue, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals. Our familiar consumer brands include: Quilted Northern, Angel Soft, Brawny, enMotion, Sparkle, Mardi Gras, and Vanity Fair, as well as the Dixie brand of disposable cups, plates and cutlery. Its Harmon subsidiary is among the worlds largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly. Salary and benefits commensurate with experience. We are an equal opportunity employer. Minority/Female/Disabled/Veteran Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: *********************************** Follow us GP-LinkedIn GP-Twitter GP-Facebook GP-YouTube

Job Type

Permanent

Job Reference

053139

Job ID

19452759

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Company info

Georgia-Pacific
Website : http://www.gp.com

Company Profile
Georgia-Pacific is one of the world's leading manufacturers of tissue, pulp, paper, packaging, building products and related chemicals. We believe in creating long-term value for our company, customers and business partners. Our nearly 35,000 employees are guided by Market Based Management® principles, which are based on integrity and compliance. These principles challenge us to achieve world-class excellence by constantly finding new and better ways to manufacture products and support the needs of our customers.

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