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Job Details

Digital Media Specialist - EMEA

Company name
Pure Storage

Location
Mountain View, CA

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Profile

About Us

Our ambitious goal of helping innovators build a better world with data started in 2009. Today, we are one of the fastest growing enterprise companies in history, surpassing $1B in revenue at the end of 2017.

The world is experiencing a technological revolution driven by AI, machine learning, virtual reality, quantum computing and self-driving cars -- all of which require large amounts of data and put Pure’s technology literally in the driver’s seat. Our solutions deliver real-time, secure data to power mission-critical production, DevOps, and modern analytics in multi-cloud environments. With a Satmetrix NPS score in the top 1% of B2B companies worldwide, our customer-first culture and commitment to innovation create a thriving company that employees, customers, partners, and investors love. For more information on our business, check out the corporate fact sheet here.

Digital Marketing Team at Pure

The Pure Storage Digital Marketing team is focused on delivering world-class, dynamic, and intelligent online experiences that engage and delight our prospects, customers, partners, and employees globally. The team is focused on optimizing every digital touchpoint and conversion trigger to grow revenue, shift to new sales models, and expand into new markets globally. The team is responsible for global paid and organic search, paid media, social media marketing, purestorage.com and the digital analytics that ties it all together.

We are looking for an outstanding Digital Media Strategist who will be responsible for planning and optimising Pure’s paid digital media program in EMEA, overseeing media agency relationships, and tracking and reporting on digital media performance. You will work closely with the global and theatre digital marketing leads, integrated marketing, and field marketing to develop a digital media strategy that aligns with business goals and drives demand for the theatre. This position is based in Staines, UK.

The Digital Media Strategist will develop the strategy and oversee the execution of strategic paid digital media initiatives in EMEA that expand brand awareness, drive customer growth, and ultimately increase conversion into sales opportunities. This includes managing agency and publisher relationships, ongoing optimisation of the digital media mix, and measurement and analysis of media initiatives.

We are looking for a team member who has a proven track record of rolling up their sleeves to get the work done, thrives on analysis to refine how to optimise and has a global mindset. This role will pioneer new approaches and tactics by contributing to enterprise-wide digital strategies, and new approaches to brand storytelling. This role will report to the Manager, APJ and EMEA Digital Media.

What You Will Be Doing

Lead the strategy, planning, execution, reporting and ongoing optimisation of EMEA paid digital media programs including paid search, programmatic media and retargeting, and content syndication

Collaborate with global digital team, integrated marketing, and field marketing teams to develop a paid digital media strategy that aligns with business objectives and drives engagement and demand for the EMEA theater.

Manage EMEA agency resources to ensure optimal media mix is achieved across media channels, business units, and regions to drive demand and meet paid media targets

Consolidate reporting from agencies and vendors into singular dashboard to showcase digital media performance to Digital Marketing and EMEA field marketing leadership and various theatre teams.

Work with EMEA agencies and Digital Analytics team to ensure all tagging and pixels are implemented and functioning properly.

What You Bring To The Team

Proven work experience managing paid media programs in the B2B technology space and across EMEA markets

Deep understanding of digital media channels

Solid knowledge of SEO and keyword research

Excellent communication skills

Analytical and multitasking skills

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

High levels of integrity, autonomy, and self-motivation

Excellent analytical, organisational, project management and time management skills

Adobe AEM, Adobe Analytics, (Adobe Marketing Cloud) Marketo, SFDC experience

3-5 years of digital media experience and/or digital marketing strategy and execution management

Experience working with and collaborating with agencies & outside vendors

Strong understanding of key digital media KPIs, analysis and reporting

Strong team player with ability to develop effective working relationships across the company, including regional and global marketing teams

BS/BA degree preferred

Company info

Pure Storage
Website : http://www.purestorage.com

Company Profile
Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit www.purestorage.com.

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