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Job Details

Initiative - Associate Director Digital Partnerships

Company name
Universal McCann Worldwide

New York City, NY, United States

Employment Type

Manager, Media

Posted on
Apr 09,2019

Valid Through
Jul 23,2019

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Position Summary

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable team work, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.

Essential Functions


Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities.

Manage partnership deliverables and expectations with clients on a daily basis

Establish and maintain mid-level partner relationships on behalf of agency and client

Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s

Partner with other internal teams to drive integrated solutions for clients

Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in


Regularly provide performance assessments to the team and help them to work toward their professional goals

Promote an open working environment where opinions, views and ideas can be shared and curiosity is valued

Partner with other internal teams to drive integrated solutions for clients

Mentor and assist in the training of all team members

Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency

Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times


Provide Partnerships support for various New Business pitches

Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business

Support MAGNA aggregate negotiations across all Digital media channels



Bachelor’s degree in related field or equivalent work experience

Work Experience:

6 years of experience in digital media

1 years of experience in an Associate Director position

3 years of management experience required


Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors

Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies

Ability to drive projects from conception to completion; project management experience

Proven knowledge of online planning and research tools and resources

Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT

Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others

Programmatic experience. Experience working with a DMP preferred

About Us

Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.

Job Location

New York, New York, United States

Position Type


Company info

Universal McCann Worldwide
Website :

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