Enterprise Paid Media - Manager

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Job Description
The Manager, Enterprise Paid Media reports to the Director within Aetna's Paid Media Team. This individual is responsible for supporting the development and execution of national and local paid campaigns, in support of Medicare Marketing and Sales initiatives, to drive prospect leads and sales. This individual will act as a key liaison between the Medicare Regional, national acquisition, SNP, an Retention Marketing teams and our external media agency partner, ensuring that every investment in Paid Media is strategically aligned, and effectively achieves business goals. The Manager will also work with the Sr. Manager and Director of Paid Media to ensure that local efforts are synergistically aligned with our holistic Medicare strategy. This person will need to manage multiple projects simultaneously and have the flexibility to take on opportunistic ad hoc requests.

- Partner with the Director and external media agency, to oversee the strategic development and execution of local media efforts across multiple Medicare markets

- Provide guidance on local media, inclusive of offline channels (print, out-of-home, radio, TV), digital (display, video), and experiential/local media sponsorships

- Liaison between local Marketing stakeholders, external agency partners and cross-functional teams across Marketing, creative, and operations

- Manage local media efforts from beginning to end, ensuring that processes are followed, and deliverables and timelines are met

- Package media recommendations for key stakeholders in an accessible format

- Apply best practices from inside and outside CVS Health to drive meaningful and impactful solutions

- Support daily operations of the Paid Media team, including managing procurement submissions, and leading weekly calls on status of projects

Pay Range
The typical pay range for this role is:
Minimum: 60,300
Maximum: 130,000

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
Required Qualifications
4 years of prior, relevant marketing experience required; agency experience or within internal media department preferred

Preferred Qualifications
- Motivated self-starter, process-oriented with high attention to detail
- Flexibility to accommodate multiple projects with competing priorities
- Experience building media campaigns, preferably using multiple media channels (e.g., TV, Radio, Digital)
- Experience in hyper-local media planning/execution, and targeting low-income populations preferred
- Ability to find creative solutions to meet our business challenges, then manage feedback from multiple stakeholders and adjust accordingly
- Strong analytical skills with the ability to think creatively
- Strong persuasive skills; able to gain consensus through influence
- Demonstrated ability to collaborate with cross-functional teams across multiple disciplines
- Experience in Direct Response and Branding preferred
- Strong communication, collaboration, and relationship development skills
- Adept at media math and manipulating data in Excel
- Ability to work in fast-paced team environment

Education
Bachelor's Degree or equivalent (HS Diploma 4 years of relevant experience) required.

Business Overview
Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.
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