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Social Media Specialist

Albany, NY

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The Social Media Specialist 1) provides planning and execution of digital and social media communications regarding NY State of Health's overall social media presence, 2) provides social media customer support. Our ideal candidate will be a power user of social media platforms with an understanding of how to increase the online visibility, influence, and interact with consumer target markets. Additionally, the candidate will use social media analytics tools to measure ROI of social media efforts and engagements.Responsibilities Develop and execute tactical plan in support of the NY State of Health strategic plan, using digital media (including website integration), Facebook, Twitter, Google , Hootsuite, and YouTube to increase visibility and enhance image of NY State of Health with consumers, businesses, key opinion leader, and new media.Partner with and monitor internal and external agency relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts, communities and campaigns.Plan and manage day-to-day online social media components that contribute to the overall communications mission and positively maintain the NY State of Health brand.Identify and utilize appropriate analytics tools (including Google Analytics, Brandwatch, Twitter Analytics, EdgeRank Checker and/or other relevant tools) to measure communications effectiveness and make recommended adjustments.Build relationships with online contributors that have positive influence in the Healthcare industry.Ensure that NY State of Health remains the central source of information through close monitoring and development of proactive and reactive digital and social media communications.Draft the departmental weekly report of social media progress made against NY State of Health goals.Performs other duties as may be assigned by management. The Ideal Candidate will Possess the Following Additional Education and Experience Bachelor's degree from an accredited college or university or equivalent experience.3 years of experience.Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, SocialReport, and Brandwatch.Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling.Demonstrates strong working knowledge and understanding of social and/or website/blog platforms, tracking and analytics measurement and monitoring tools.Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns.Understands how to optimize and test social media messaging.Strong ability to collaborate effectively with colleagues at all levels to meet organizational goals.Thrives in a fast-paced environment and possesses a strong personal work ethic.Responsible for adhering to established safety standards.Must be able to remain in a stationary position for an extended period of time.Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds.Work is constantly performed in an office environment.Experience with social media crisis management preferred.Adobe Creative Suite and graphic design experience preferred.Previous communications experience in the healthcare and health insurance marketplace a plus. EEO Statement EEO StatementActive military service members, their spouses, and veteran candidates often embody the core competencies MAXIMUS deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We're proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for youA committed and diverse workforce is our most important resource.MAXIMUS is an Affirmative Action/Equal Opportunity Employer.MAXIMUS provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status. ,employmentType:FULL_TIME,title:Social Media Specialist,url:****York,addressCountry:United States,postalCode:}},hiringOrganization:{@type:Organization,name:**MEMBERS ONLY**SIGN UP NOW***.,logo:****Service,Engineering,Facilities,Finance,Management,Other,Program Management],industry:Accounting, Customer Service, Engineering, Facilities, Finance, Management, Other, Program Management} {@context:****Media Specialist}}]}

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