Detroit, MI, United States
Advertising, Media, Planning
We have a Media Planner
opportunity that is available in our Detroit office. As Media Planner, you work closely with the Media team, as well as the
Creative, Account and Analytics departments,
developing integrated media campaigns that deliver against key performance metrics for highly respected clients.
Success for this position is measured by the following
Professional demeanor when dealing with internal and external partners
Strong work ethic
Using good judgment when making decisions and performing tasks
Integrity and optimism, regardless of the situation
Strong degree of accuracy and attention to detail
Ability to multi-task
Collaborate effectively in cross-team settings
Leading by example, finding solutions and striving for excellence
An ideal candidate will be a self-starter with the knowledge and energy to not only develop and execute strategic media plans, but also be capable and confident in presenting plans to the client(s).
The position requires candidates with:
Minimum of 1 year of solid media planning experience across various mediums (Broadcast, Digital, Print, OOH)
Excellent verbal and written communication skills
Ability to deal with ambiguity and changes in direction
Ability to work collaboratively with multi-disciplinary teams and agency partners, and know who to engage with in order to create efficient and smooth process
Ability to manage multiple clients/assignments in a fast-paced environment
Resourcefulness - creatively using resources to proactively solve problems and get the job done
Working comprehension of strategy development and required media math
Ability to apply critical thinking and analysis in business writing
Ability to build and maintain strong interpersonal / professional relationship with vendors, clients, etc.
Proficiency with the following computer software/systems: Internet and email applications, MS Office (Outlook, Excel, Word, Powerpoint)
Preferred experience with the following media systems: IMS (MRI/Simmons), Kantar, ComScore, Emarketer, Media Tools, Media Ocean, Facebook Ads Manager, Prisma, Doubleclick Campaign Manager, , etc.
Roles and Responsibilities include:
Strategic development and tactical execution of traditional and digital/interactive media plans
Working knowledge of syndicated media tools to support strategy development
Create and manage estimates, billing and invoices
Analyzing and optimizing media buys
Working closely with media buyers and internal teams
Producing and maintaining competitive media spending reports
Providing client with media schedules
Possessing a strong comprehension of client’s business objectives
Maintaining and developing strong professional relationships internally (cross departments) and externally (clients, media vendors)
Carrying out buying strategies and negotiating media to maximize investment
exploration and team communication on new media trends and tactics
At Campbell Ewald, we believe that the things that make us different make us better.
All VoiCEs are valued.
It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.
Website : http://www.c-e.com