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Job Details

Media Planner

Company name
Campbell Ewald

Detroit, MI, United States

Employment Type

Advertising, Media, Planning

Posted on
Nov 14,2019

Valid Through
Feb 27,2020


We have a Media Planner

opportunity that is available in our Detroit office. As Media Planner, you work closely with the Media team, as well as the

Creative, Account and Analytics departments,

developing integrated media campaigns that deliver against key performance metrics for highly respected clients.

Success for this position is measured by the following

Professional demeanor when dealing with internal and external partners

Strong work ethic

Using good judgment when making decisions and performing tasks

Integrity and optimism, regardless of the situation

Strong degree of accuracy and attention to detail

Ability to multi-task

Collaborate effectively in cross-team settings

Leading by example, finding solutions and striving for excellence

An ideal candidate will be a self-starter with the knowledge and energy to not only develop and execute strategic media plans, but also be capable and confident in presenting plans to the client(s).

The position requires candidates with:

Minimum of 1 year of solid media planning experience across various mediums (Broadcast, Digital, Print, OOH)

Excellent verbal and written communication skills

Ability to deal with ambiguity and changes in direction

Ability to work collaboratively with multi-disciplinary teams and agency partners, and know who to engage with in order to create efficient and smooth process

Ability to manage multiple clients/assignments in a fast-paced environment

College degree

Resourcefulness - creatively using resources to proactively solve problems and get the job done

Working comprehension of strategy development and required media math

Ability to apply critical thinking and analysis in business writing

Ability to build and maintain strong interpersonal / professional relationship with vendors, clients, etc.

Proficiency with the following computer software/systems: Internet and email applications, MS Office (Outlook, Excel, Word, Powerpoint)

Preferred experience with the following media systems: IMS (MRI/Simmons), Kantar, ComScore, Emarketer, Media Tools, Media Ocean, Facebook Ads Manager, Prisma, Doubleclick Campaign Manager, , etc.

Roles and Responsibilities include:

Strategic development and tactical execution of traditional and digital/interactive media plans

Working knowledge of syndicated media tools to support strategy development

Create and manage estimates, billing and invoices

Analyzing and optimizing media buys

Working closely with media buyers and internal teams

Producing and maintaining competitive media spending reports

Providing client with media schedules

Possessing a strong comprehension of client’s business objectives

Maintaining and developing strong professional relationships internally (cross departments) and externally (clients, media vendors)

Carrying out buying strategies and negotiating media to maximize investment

· Proactive

exploration and team communication on new media trends and tactics

At Campbell Ewald, we believe that the things that make us different make us better.

All VoiCEs are valued.

It is the policy of Campbell Ewald, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

Company info

Campbell Ewald
Website :

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