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Job Details

Digital Associate Producer Local Now

Company name
The Weather Channel, LLC

Atlanta, GA

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Chances are you have watched the weather to plan your day and news information to stay updated on current events.  Chances are you didn’t realize Weather Group has some of the most advanced and innovative products in video production to bring audiences the best in weather and news information.  Now we are ready to push the envelope even further…much, much further.


Weather Group is taking bold steps to shake things up, both internally and across the media industry.  As the leader in weather information and delivering award-winning AR/VR experiences; our emerging Local Now digital media brand is innovating how audiences get their national and local news.  Local Now delivers locally relevant, nationally compelling video news to communities across the country.  We are looking for a visionary Associate Producer to support this exciting new direction.


f you believe what we believe, join us!


The Digital Associate Producer is responsible for collaborating across the editorial team to create content for Local Now. The Digital Associate Producer for Local Now leverages the organization's broad range of content sources and advanced video editing capabilities to produce news that matters, at scale.


The Digital AP is the eyes and ears for what is going on nationally and locally that matters most to our audiences. And the Digital AP uses that insight to produce packages for distribution across Local Now's wide range of audience touch points.


*Research top stories daily from multiple content partners to identify and propose content to be published to Local Now. *Collaborate with other Local Now producers on the selection, editing, publishing and distribution of live and on-demand video content. *Uses news judgment to determine story play; chooses stories and packages to be displayed on various digital platforms; assists in planning and execution of digital content for daily stories and long-term coverage. *Helps coordinate with shows, desks, blogs and the Digital News team. *Identifies, edits and posts photos. Determines need for rights clearances and permissions for acquired material. Acquires and files permissions and clearances. *Works with appropriate staff to help create multimedia content, including photo galleries. *Locates appropriate links and other material to enhance web stories and posts. *Utilize Adobe Premier Pro and other tools to cut and edit video content for Local Now. *Write and edit text to be used on-screen and for headlines and captions. *Tag video content with editorially relevant metadata. *Partner with radio, host, and meteorology teams as needed to get audio and on-camera talent for produced videos. *Maintains database of program content for archival use.


*Bachelor's degree in journalism, communications, or related subject preferred

*2 years newsroom experience

*Experience managing branded social media accounts, including Facebook and Twitter

*Experience maintaining high journalistic ethics and standards under deadline pressure, including standards of objectivity, balance and fairness

*Experience with intellectual property issues involved in publications generally and Web publications in particular

*Experience using newsroom management systems and content management systems


*Ability to enterprise story ideas and work on segments from conception to completion

*Ability to work as a self-starter with minimum supervision

*Ability to work in a fast paced, high pressure environment without sacrificing accuracy and attention to detail

*Ability to work quickly and efficiently under deadline pressure

*Demonstrated ability to effectively coordinate multiple tasks and able to react to spontaneous changes in priorities.

*Demonstrated skills in news writing, editing and headline writing

*Excellent collaborative skills and ability to work well on a teams

*Excellent video editing skills (e.g. Adobe Premier Pro)

*Familiarity with specialty topics such as national, international, science or business news

*Knowledge of Associated Press stylebook and excellent knowledge of grammar.

*Live control room experience preferred

*Solid, independent news judgment

*Strong knowledge of digital video, television production techniques and language

*Strong written/verbal communication skills

*Willingness to learn skills necessary to work on digital platforms, ability to adapt to changes in equipment, software and workflow


Recruiting Firms

The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.


The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.

EEOC Statement

The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to, which is a confidential e-mail in box.

Relocation Statement

Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.

PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.

Company info

The Weather Channel, LLC
Website :

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