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Job Details

TV amp Radio Media Planner

Location
Minneapolis, MN

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Profile

TV & RADIO MEDIA PLANNER

Haworth seeks a planner for the Video (TV Digital Video) and Audio (Terrestrial Digital Radio) team. Looking for an interest in on-going growth in knowledge of the Video & Audio industry Video and Audio industry, inclusive of Broadcast, Cable, Local, VOD, FEP, Streaming, OOH, Mobile, Desktop, Satellite and beyond. The Video and Audio Planner will support the Supervisor’s needs as they work closely with other channels to develop holistic channel strategies and recommendation.



Responsibilities:



Video Audio Plan Development Activation


  • Lead or support Video/Audio channel planning teams to identify channel roles and strategies within the broader media campaign, and oversee execution alongside the investment team


  • Lead development of tactical plans for assigned accounts; present holistic Video Audio recommendation to client(s)


  • Develop plan specs for investment team


  • Ensure plan implementation is executed flawlessly and provide campaign recaps to clients as completed


  • Lead financial document preparation and distribution (S&Es & budget tracking)


  • Work with investment team to ensure development of post buy analyses and measurement to establish actionable performance metrics; work with Video Audio Supervisor in development of client version


  • Be adept at using all available research resources (Nielsen, IMS, SQAD, Simmons) to support needs of team in developing channel tactical recommendations


  • Establish relationships with vendor partners; effectively represent agency and client wants and needs


  • Lead development of creative rotation recommendations and buy stewardship; work with Broadcast Traffic team to ensure creative runs as planned


  • Work on special projects as assigned by management


  • Participate in new business development as necessary


  • Ensure Video team and Brand teams are informed of critical developments specific to assigned accounts


Client Relationships and Service


  • Respond to ongoing questions and requests relating to clients’ Video Audio needs; lead conversations as it relates to activation and performance reporting


  • Develop a relationship and positive reputation with day-to-day point personnel at client(s)


Employee Relations Responsibilities:


  • Develop and maintain strong positive working relationships with fellow employees


  • Work as an effective member across the various agency teams


  • Provide assistance to others in need of help as personal workload allows or as requested by management


Requirements:


  • Strong numerical aptitude and accuracy


  • Innovative thinking for developing creative strategic solutions


  • Exceptional computer skills (Excel, Powerpoint)


  • Superior written and verbal communication skills


  • Strong organizational skills


  • Superior knowledge of media resources, terminology and applications


  • Ability to work under pressure and meet deadlines


  • Education: College Degree


  • Experience: 2 years planning and/or buying experience


Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume to: ****

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