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Media Planner

Location
Shreveport, LA

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Job OverviewnKSLA- Media Plannern nPerfect position for a go-getter looking to gain broader advertising exposure and direct client contact.  The ideal candidate has a true passion for the advertising industry and is always looking for ways to soak up more knowledge.  They multi-task in their sleep and are natural born problem solvers.  Their sleeves are already rolled up u2013 but they are just looking for a place to dig in.  This position reports directly to, and will work closely with the Sales Management and Sellers. Youu2019ll be a force within the station, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently:n nPrimary Responsibilitiesn nn Knowledge of basic media research tools to analyze market trends and forecast conditions and opportunities to positively affect clientu2019s business objectives. n Assist account executives by providing pre-call planning date and category insights. n Collaborate with Account executives and sales leadership team to create compelling and detailed proposals.   n Help establish media strategies and success metrics for advertising campaigns. n Assist in reporting for Digital campaigns (working knowledge of Dart/DFP) n Evaluate broadcast audience, web traffic, social, digital campaign, and SEM analytics to create cohesive analysis and recommendations n Evaluate sponsorship packages and develop POV n Work closely with media sales representatives to evaluate best plans and ensure flawless execution. n Gather statistics and prepare media plans under the direction of the Sales Manager. n Study demographic data and consumer profile to identify desired target audiences for multi-media campaigns. n Assist in the preparation of client presentations, development marketing strategies and long range media plans. n Calculate reach and frequency of potential media. n Assist in the creation and adjustment phases of client media plans. n Demonstrate a complete understanding of the Clientu2019s business, objectives and goals. n Keep up to date on all media trends.nnQualified applicants, apply online and attach resume with cover letter.  Candidate will successfully complete pre-employment drug screen and MVR check.  No phone calls please.  EOE-M/F/D/V

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