Paid Media Coordinator - CALVIN KLEIN

Profile

Paid Media Coordinator

Calvin Klein seeks an experienced digital marketing professional to support multiple facets of the Calvin Klein Paid Media Team, specifically focused on Display/Affiliate Marketing. This position reports to the Sr. Manager of Display & Affiliate Partnerships.

Responsibilities:

• Assist in brainstorming/planning and execution of CK’s media plan, that delivers against overall digital marketing strategy and goals.
• Build strong relationships through daily email and phone interaction with internal stakeholders & external vendor partners.
• Analyze our competitive landscape and understand business objectives, margins and budget constraints.
• Drive the development, partner management, recruitment and affiliate network relationships of the CK affiliate program.
• Support the affiliate channel roadmaps and plans through campaign execution, uncovering insights, and communicating strategies to various key partners.
• Help conduct partner calls, walkthroughs and present data to internal stakeholders, as needed.
• Present regular analysis of channel performance, budget tracking, affiliate recruitment and performance status.
• Help support and manage day-to-day initiatives of the display campaign, including but not limited to account setup, organization, asset delivery & management.
• Assist in collaboratively translating strategic vision into tactical solutions and results.
• Manage team marketing calendar, responsible for keeping all internal and external partners up to date on planned promotional activity as well as seasonal marketing themes and product priorities.
• Coordinate creative asset requests; manage communication between internal creative department and external agency partners as needed to maintain creative accuracy across all media executions.
• Facilitate communication with internal merchant teams to identify business goals and top product pushes for seasonal campaigns.
• Assist on weekly status calls with partners to discuss ongoing items, promo changes, plan of action and other initiatives in order to drive business success.
• Stay on top of competitive trends to keep CK aligned with industry updates; Identify and propose new opportunities appropriate for the brand.
• Nice to have: Previous experience with Rakuten Advertising affiliate platform.

Qualifications:

• 1-2 years of digital marketing experience for a large retailer or digital marketing agency.
• Demonstrated success in measuring results and setting, meeting, and exceeding goals. Ability to strategize based on business goals.
• Excellent communication skills; Ability to communicate effectively in a cross-functional environment and with external vendors.
• Experience with standard industry reporting and diagnostic tools.
• Strong analytic and business acumen; Ability to analyze and compile marketing performance reports.
• Aware of retail trends in the marketplace in order to help support business goals for CK.
• Bachelor’s Degree in Marketing or eCommerce related field.

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Company info

PVH Corp
Website : http://www.pvh.com/