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Job Details

Director of Marketing

Location
San Francisco, CA

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Profile

Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.
At Linqia, we value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.
Founded in 2012, Linqia works with over 300 leading national brands including Kimberly-Clark, McDonald’s, Nestle, Unilever, and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.
Role:
Linqia is seeking a Marketing Director to help establish Linqia’s market position as a leader in influencer marketing. This position will work closely with the VP of Marketing to define the company’s product marketing and demand generation strategies while owning all aspects of PR, communications and content marketing.
Responsibilities:
Build out and execute a strategic media relations program to raise the profile of Linqia in key business, marketing and technology publications.
Own strategy and in-house execution for demand generation, public relations, content marketing, event marketing and social media marketing programs.
Develop key messaging framework, research and content calendar.
Develop and execute thought leadership platforms for Linqia executives.
Write and produce exceptional press releases, thought leadership presentations, research studies, white papers, blog posts, and executive bylines that stand out in a crowded marketplace.
Create case studies, white papers, product datasheets and other content that fuels awareness and demand generation.
Manage the execution of all marketing and communications programs to meet specific demand generation goals and KPI’s.
Collaborate with VP of Marketing on SEO strategy to drive visibility for key search terms.
Qualifications:
Hands-on experience with PR, media relations, content marketing, and demand generation ideally in a B2B technology start-up environment.
Excellent oral and written communications skills.
Strong creative mind and ability to think out of the box.
10 years of marketing and communications experience.
Three years of direct management experience.
Bachelors degree in Marketing, Business, Journalism, Communications or other related field.

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