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Job Details

Director Digital Marketing

Salary
Competitive annual salary with

Location
Greenville, SC

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Profile

Summary:

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The Director of Digital Marketing is responsible for web marketing strategy, web content management, and collaboration and communication.

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Essential Job Duties:

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Web Marketing Strategy:

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  • Prioritize & execute immediate strategies for development and growth of websites traffic & conversion.
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  • Partner w/ stakeholders to devise web strategies & programs to increase B2B web traffic, direct sales and lead generation.
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  • Collaborate w/ Web & MktgOps to define business requirements for evaluation, acquisition, implementation & integration of digital systems.
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  • Define and oversee web strategy, encompassing public Web sites, private Extranet portals, social properties and digital media.
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  • Evaluate, recommend & develop DM programs based on existing & emerging capabilities & opportunities.
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  • Manage & balance B2B eCommerce growth along side the transition to an Enterprise business
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Web Content Management:

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  • Ensure editorial tone, creative direction and content of the sites reflect the messaging platform, collaborating with the content strategist to ensure prioritization of SEO/SEM while aligning with thought leadership programs.
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  • Assess all online properties to make recommendations for improvement, consolidation, focus, etc., based upon defined web strategy.
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  • Strategically oversee ongoing development of all B2B websites owning responsibility for requirements, optimization, merchandising, content strategy and total website performance relative to Marketing goals.
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  • Develop & manage online promotions strategy for  customer acquisition programs utilizing paid / earned media,  SEO/SEM, social channels.
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  • Support Corporate Communications social media with systems, processes and policies for content management, promotion, listening and response protocols.
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Collaboration and Communication:

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  • Act as a catalyst for digital transformation, promoting cross-functional focus on customer experience.
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  • Advisory and Review role over all organizational digital initiatives & supporting DM infrastructure (e.g. Web content management, analytics, social, marketing automation, SFA, CRM platforms).
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  • Drive cross-channel integration of digital strategy while managing execution to ensure an integrated digital experience maximizing awareness, engagement & lead generation and support company growth objectives.
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  • Evaluate KPIs and performance results with stakeholders, advise on DM best practices, privacy laws and regulations, and digital strategy compliance while providing recommendations for improvement.
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Preferred:

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  • 7-10 years experience
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ScanSource, Inc. is an Equal Opportunity Employer

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EOE/M/F 

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Company info

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