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Job Details

Media Relations Specialist

Syracuse, NY

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The media relations specialist will work with and support the University’s Office of Media Relations. He/she will be responsible for supporting the development and execution of media relations strategies, designed to tell the many stories of **MEMBERS ONLY**SIGN UP NOW***. via student, local, regional, national and international media. Additionally, the media relations specialist will support the Office’s robust faculty thought leadership media sourcing strategy, which focuses on leveraging the University’s faculty expertise and inserting faculty members into timely and relevant media coverage. He/she will be responsible for media pitching, media tracking/clipping, building media lists, drafting media briefing materials, conducting media research, compiling measurable results, among other important media relations tasks. The media relations specialist will report to a media relations manager, and work collaboratively with other media relations staff, communicators in the schools and colleges and with senior leaders in the Division of Marketing and Communications.
• Bachelor’s degree
• Minimum 2 (two) years of experience working on a strategic media relations team.
• Agency and journalism experience welcome; experience with higher education preferred.
• Excellent writing and verbal skills
• Demonstrated success working in a deadline oriented, fast-paced environment
• Ability and willingness to work non-traditional hours
• High level of comfort communicating and working with members of the media
• Clear understanding of how the news cycle works and how newsrooms operate
• Strong awareness of how to navigate sensitive situations
• Appreciation for maintaining confidential information
Job Specific Qualifications
• Describe the level of technical/professional knowledge and key skills needed to successfully perform the work.
• Demonstrated experience working with content management systems; media tracking systems, including Meltwater, TVEyes and Cision; and social media technologies that advance media relations’ strategic goals.
• Build media lists, track and clip media coverage, draft media briefing materials, conduct media research, draft and distribute media pitches, facilitate media interviews and compile measurable media results.
• Draft press releases and media advisories; organize and manage media events; build relationships and liaise with members of the media to secure positive media outcomes.
• Collaborate with students, faculty, staff, University leaders and campus communicators to identify, package, pitch and volumize noteworthy happenings that support and align with the academic vision and mission.
• Manage and provide leadership, guidance and direction to media relations interns and student employees.
• Stays up-to-date on industry trends.
Physical Requirements
Application Instructions
In addition to completing an online application, please submit a resume and cover letter.
**MEMBERS ONLY**SIGN UP NOW***. is a private research university of extraordinary academics, distinctive offerings and an undeniable spirit. With a gorgeous campus in the heart of New York State, a global footprint and a history that dates to 1870, we embrace diverse backgrounds and viewpoints.
Our student population includes nearly 15,000 undergraduates and 5,000 graduate students, representing all 50 U.S. states and 123 countries. Our proud commitment to veterans and their families is unrivaled in higher education. Home to 11 schools and colleges, **MEMBERS ONLY**SIGN UP NOW***. blends the foundational power of the liberal arts with the intense focus of professional programs. We offer undergraduate, graduate, and professional degrees in Architecture, Arts and Sciences, Education, Engineering and Computer Science, Sport and Human Dynamics, Information Studies, Law, Management, Citizenship and Public Affairs, Public Communications, and Visual and Performing Arts.
A medium-sized city situated in the geographic center of the state, Syracuse, N.Y., is approximately a four-hour drive from New York City, Boston, Philadelphia, Toronto and Montreal. With a metropolitan population of 700,000, Syracuse is a center for cultural, recreational and artistic events, including the Everson Museum of Art, Syracuse Stage, Symphoria, Destiny Mall, multiple sporting events, and festivals including Jazz Fest and Winterfest. The outdoor enthusiast will enjoy having the Adirondack Mountains, the Finger Lakes, Lake Ontario, and the Thousands Islands Region within easy driving distance of the Syracuse campus.
**MEMBERS ONLY**SIGN UP NOW***. is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
**MEMBERS ONLY**SIGN UP NOW***. has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, **MEMBERS ONLY**SIGN UP NOW***. welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed **MEMBERS ONLY**SIGN UP NOW***. into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position **MEMBERS ONLY**SIGN UP NOW***. as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
**MEMBERS ONLY**SIGN UP NOW***. maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
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