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Digital Media Specialist

Location
Hartland, WI

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Job details Description Under the direction of the Assistant Marketing Manager, the Digital Marketing Specialist will perform a range of functions in support of market research, campaign enablement, development of communication channels, segmentation and branding strategies. Essential Duties and Responsibilities Conceive and execute programs/campaigns. Monitor and report on return-on-investment goals, testing plans and segmentation strategies while maintaining approved ad campaigns and all the necessary workflows to support the campaigns. Analyze customer profiles, and purchase histories to identify factors that influence and are predictive of customer purchasing behaviors. In order to raise the levels of customer acquisition, retention, cross/up-sell and conversion rates. Create content for various company websites, blog, and social media pages. Create content for traditional media (print brochures, flyers, newsletters, etc.) Google AdWords, Facebook, Twitter, Linkedin, Instagram, CRM (Pipedrive), email programs (MailChimp), (SEM) targeted advertising, SEO, A/B testing, Proficiency with the use of software such as, Adobe Creative Suite (InDesign, Illustrator, & Photoshop) a must. Google certified a plus. Other duties as assigned **MEMBERS ONLY**SIGN UP NOW***. Enterprises, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Qualifications Skills Behaviours : Motivation : Education Required Bachelors or better in Communication or related field. Bachelors or better in Marketing or related field. Experience Licences & certifications Required DL

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