Blue Shield of California
Media Relations Manager','18001LM','!*!Looking for a chance to do meaningful work that touches millions? Come join the hardest working, nonprofit health plan in California and help us shape the future of health care. Blue Shield of California’s Mission is to ensure all Californians have access to high-quality care at an affordable price. Blue Shield is focused on improving health care delivery by working closely with providers and making it more accessible, affordable and customer-centric. Being a mission-driven organization means we do much more than serve our 4 million members: we were the first health plan in the nation to limit our annual net income to 2 percent of revenue and return the difference to our customers and the community, and since 2005 we have contributed more than $325 million to the Blue Shield of California Foundation to improve community health and end domestic violence. We also believe that a healthier California begins with our employees, so we provide them with resources to develop and maintain a healthy lifestyle through our award-winning wellness program, Wellvolution. We're hiring smart thinkers and doers who want to work for a leader and innovator in the challenging, ever-changing healthcare space. Come and help us make health care better for everyone.','!*!The media manager is responsible for a Corporate media relations strategy, content and engagement, including supporting all business announcements and issues management (developing/editing messages, press releases and news center content), the issues tracking process, public policy media relations and outreach support, as well as media training and crisis planning.
She/He reports to the Vice President, Corporate Communications, based in S.F., Calif.
S/he must be a strong team player, working within the External Affairs team and collaborating with other Corporate departments to develop media communications strategies, with the goal of supporting team members to develop compelling content for key stakeholders and managing issues that could cause reputation harm. S/He will work closely with media who cover Blue Shield of California, including local and national print, broadcast and digital news reporters. This individual will also work closely inside Blue Shield of California with senior leaders, with the Marketing/social media teams and Internal Communications team. S/he will be expected to serve as the corporate spokesperson to the media.
The Corporate Media Relations Manager will:
Contribute to the development and implementation corporate communications strategies on strategic corporate initiatives and milestones, with the goal of establishing and maintaining a favorable reputation with key stakeholders.
Develop and implement communications content to promote Blue Shield of California to our key external stakeholders through tradition and new media channels.
Track and manage relations with news media, monitoring coverage and preparing a quarterly report on media stories.
Track and manage issues, including content (holding statements).
Advise the company on media strategies including pitching news stories, writing press releases and other media collateral, creating briefing materials such as talking points and executive updates.
Serve as media advisor on public policy issues and initiatives, integrating and providing trusted advice/content on behalf of the government affairs teams in Sacramento and Washington, D.C.
Support media training and crisis response (planning and activation) initiatives.
Collaborate within the External Affairs team in support of Government Affairs, Executive and Stakeholder Engagement, and Corporate Citizenship teams.
Be available to travel in California for relationship building, business support and issues management.
She/He will have a strong news and news writing background. She/He will have direct media experience in California, as well as a track record of working in a PR agency or Corporate Communications setting. Issues and crisis response experience is essential. A working knowledge of the news media and social media environment, especially in California, is required. Experience working with, and coaching, senior executives is also essential. She/He will be a strong team player, with a bias toward action. The ability to work on projects under deadline pressure to deliver well-written, accurate and compelling content is also essential.','Public Relations','United States of America-California-San Francisco','','Corporate','Full-time','May 16, 2018','External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.','Media Relations Manager
Blue Shield of California, an independent member of the Blue Shield Association, is a nonprofit health plan dedicated to providing Californians with access to high-quality health care at an affordable price.As a nonprofit health plan, Blue Shield is guided by our mission and values, which encourage innovation and enable us to be a catalyst for constructive change. Our mission and values are embodied in our proposal to guarantee health coverage for all Californians, the first time a major health plan has called for universal coverage. See our 2015 Mission Report.