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is building the next generation Enterprise Reputation Management platform allowing large enterprises with thousands of locations to monitor and respond to reviews, survey customers and engage them via social networks, and build transversal learning across all their marketing and sales channels. The Reputation Management Platform
provides the key capabilities to:
· Manage online presence and reputation
· Drive leads and increase sales at each location
· Request, listen, and respond to the Voice of the Customer
· Gain actionable insights to improve customer experience and sales
We are looking for a Senior Account Manager of Paid Media (Sr AM) who will be responsible for creating and delivering strategic direction for existing and new clients. This role will be directly responsible for the success of their clients;Paid Search program(s). This position provides: internal support and leadership for the rest of the Paid Media team, crucial visibility and reporting to the finance team, and new business development. As a Paid Media Sr AM, you will be required to provide thought leadership on search strategies and optimization tactics, as well as media mix strategies for clients. Building strong relationships and establishing clear lines of communication with clients, partners and internal team members will be crucial.
Main point of contact for their respective paid media clients, leading client meetings and QBRs, and fielding all communication relating to account strategy, recommendations, and deliverables
Develops and implements account strategy, including creation of strategy and testing roadmaps, creation and measurement of KPIs, cross-channel marketing and budget recommendations
Strategies should be performance based, but also outline key areas of growth and expansion
Strategies should account for analytics solutions and requirements, including third party partnerships, analytics scope, and technical implementation. These analytics solutions are not restricted solely to individual paid media channels, but should be focused on demonstrating impact and insight across all marketing channels
Recommendations and strategic vision should account for channels beyond paid media
Implements best practices in client Paid Media accounts
Conducts one-on-one updates with Director of Paid Media
Lead ad copy writing with partners and clients for search campaigns
Performs competitive reviews, program tests, and ad copy testing
Manages reporting process and tracking of search campaigns, including development of all reporting templates and delivery of all relevant reporting, whether regularly scheduled or ad hoc analysis
Responsible for budget management including tracking, reporting, and invoicing
Provide leadership with financial planning and forecasting
Investigate and analyze market and industry trends, vendor offerings, and third party research/findings
Identify up-sell and cross-sell opportunities for existing Listing Management and paid media clients. Develop recommendations, work with Director of Paid Media for creation of pricing and client proposals
Assist in strategic analysis for new business prospects: perform research, cultivate paid media strategy, and craft pitch materials
Participate in new business pitches for paid media
Manage, develop, and train junior members of the paid media team
Cross-train employees in analytics and relevant platforms to facilitate cross-channel reporting and improve overall client growth
Bachelor’s degree, concentration in business, marketing, advertising or math preferred and/or equivalent work experience
3 years working in online advertising, direct marketing, or e-commerce
Experience in cross-channel analytics and attribution modeling/reporting
Competency in PPC/Paid Search, display, video, and social with hands-on management experience of cross-channel initiatives
Strong analytical and implementation skills.
GA expertise required
Experience in offline conversion tracking required
Omniture/Site Catalyst, Webtrends, and other third party tracking platforms is a plus
High competency level in MS Office, specifically Excel, is required
Client-facing writing and communication skills
Experience with SEO is a plus
Ninety percent of buyers say online reviews influence their purchasing decisions. A difference of one “star” in a rating leads to a 9 percent difference in revenue. Yet companies struggle to ensure that their reviews and ratings reflect actual customer satisfaction.
CMOs find themselves at the mercy of algorithms they don’t control on Google, Facebook and thousands of specialty sites – where no amount of marketing spend can offset the negative impact of a weak online reputation.
We deliver the category-leading Online Reputation Management (ORM) platform for large, multi-location enterprises. Our intelligent platform helps them:
· Monitor review sites and social media
· Generate more representative star ratings and reviews
· Make operational changes to improve customer experience
· Maximize customer retention and revenue
is a World Economic Forum Global Growth Company and is funded by the same top-tier venture capital firms that backed Google, Skype, Intuit and Microsoft.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.