Head of Media Strategy - San Francisco
Deloitte is one of the leading professional services organizations in the United States, specializing in audit, tax, consulting and financial advisory services with clients in more than 20 industries. We provide powerful business solutions to some of the world s most well-known and respected companies, including more than 75 percent of the Fortune 100.At Deloitte, you can have a rewarding career on every level. In addition to challenging and meaningful work, you ll have the chance to give back to your community, make a positive impact on the environment, participate in a range of diversity and inclusion initiatives, and find the support, coaching, and training it takes to advance your career. Our commitment to individual choice lets you customize aspects of your career path, your educational opportunities and your benefits. And our culture of innovation means your ideas on how to improve our business and your clients will be heard.
Heat is a full-service creative agency that believes in the power of surprise to build brands, solve problems, and kindly take over the world. Headquartered in San Francisco and with an office in New York, Heat brings to life traditional, digital and social content for a wide array ofbrands.We are an internationally recognized award-winning agency, garnering over 40 awards in 2016 and nine Cannes Lions to our credit. In 2016, Heat was named the Effie s Most Effective Independent Agency in North America and is one of the only advertising agencies to be named Best Places to Work in San Francisco. We prioritize creative thinking and take pride in what we do. We re growing, and seeking a Head of Media Strategy
What you ll do
The Head of Media Strategy & Marketing/Business Intelligence role is responsible for harnessing the business acumen and power of Deloitte to create and lead the development of an insights and data-driven marketing intelligence platform for Deloitte s clients to discover high-value audience segments and make real-time marketing, creative and paid media decisions.
The ideal candidate is experienced in the digital strategy, advertising, programmatic and paid media space and will be responsible for the overall architecture, development and marketing of this unique platform.
This individual will work closely with software developers and data scientists to develop and maintain the platform and partner with Deloitte consultants to market this suite of service to clients. This candidate will need to have hands-on, working knowledge of 1st, 2nd and 3rd party data providers to integrate into the platform and be well versed in audience segmentation, paid media, evolving ad technology and marketing trends.
Work you ll do:
Create and lead the development of marketing intelligence platform from the ground up
Work closely with software developers and data scientists to create platform and derive actionable insights
Partner with data science team on specific projects to design data visualizations that tell stories with data
Identify and translate marketing challenges into functional requirements that can be developed and woven into platform
Build strong working relationships and partner with Deloitte consultants to market platform to C-suite clients
Lead a team to implement platform within client s marketing organization or with client s media agencies
Be the solutions architect advisor for the client ad stack; identify and help configure the technology, data and processes that improve audience insights, media targeting, and deepen analytical learning
Identify evolving ad trends, technology and revenue generating opportunities
Establish and maintain vendor relationships
15 years of hands-on experience in paid and/or programmatic media at a full-service ad agency or senior marketing role at client s
10 years in leadership/ management role; built, managed and mentored a team and worked in multiple, large, cross-functional teams across global offices
Deep expertise in real-time media strategies and tactics, advance high-value audience segmentation knowledge, personalization of creative strategies and evolving ad technology
Excellent quantitative skills
Proven track record with client relations and growing existing business; innovative self-starter who s able to identify opportunities and make it happen
Excellent understanding and strong POV of the overall paid and owned digital media landscape
Proven negotiation skills with outside vendors
Hands on working experience and understanding of at least several of the following tools:
DMPs: Adobe Audience Manager, Oracle Blue Kai, Trade Desk etc.
DSPs: Adobe Media Optimizer, DoubleClick, Media Math, Dstillery etc.
Ad Tech/ Data Partners: SambaTV, Rentrack, Placed etc
Syndicated Measurement: comScore, Nielsen
Ad Effectiveness Research: comScore, Millward Brown Digital, GFK
Multi-touch Attribution: VisualIQ, Abakus
Ad Servers: DoubleClick, Sizmek, Atlas, Innovid
Ad Verification: IAS, MOAT, DoubleVerify
Minimum Degree in Business, Marketing, or Advertising
Ability to travel 70%
Passion for ad tech and data, and be able to intelligently communicate how this impacts advertising, creative and paid media
Strong marketplace relationships with data and insights providers
High level of comfort and expertise presenting to and working with C-suite clients
Excellent written, oral and presentation skills
At Heat, we develop traditional, digital and social content for a wide array of consumer and B2B brands at the leading edge of today s client marketing challenges. You ll work with kind, smart, hardworking people (if we do say so ourselves) who care about the work we create.Learn more about Heat.
How you ll grow
At Heat, we focus on helping people at every level of their career identify and use their strengths to do their best work every day. From entry-level to senior leadership, we believe there s always room to grow. We offer opportunities to help sharpen skills, and work alongside industry-leading talent on a daily basis. Our Heaters have a variety of opportunities to continue to grow throughout their career.
About Heat s relationship with Deloitte Digital
We ve recently joined forces with Deloitte Digital to offer our award-winning creative services to allow brands to realize their ambitions at a larger scale.
At Heat, we know that great people make a great organization. We value our people and our partnership with Deloitte offers employees a broad range of benefits. We ll see you at the benefits meeting.Learn more about what working at Heat can mean for you.
Heat s culture
Heat s culture stems directly from our philosophy. And if you enjoy philosophy, you can read ourshere.If you re more of a math and sciences person and think philosophy is nothing more than a class you avoided in college, that s fine too.
Heat in the Community
Heat s purpose is to make an impact. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that we have the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities.
As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see ****for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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Category: Management Consulting